We do not accept review requests from vendors, and we do not prioritise tools based on affiliate commission rates. A tool earns a review when it meets one of three criteria: it has meaningful market traction among digital agencies, it solves a specific gap we have identified in the onboarding workflow, or it has been independently requested by three or more readers in a 30-day period.
We maintain a public waitlist of tools under consideration. If a tool you use is not yet reviewed, you can submit a request via our contact page. We work through the waitlist in order of demand, not commercial relevance.
We have never accepted payment to expedite a review, prioritise a tool in rankings, or soften a score. If a vendor contacts us with such a request, we document it publicly in our editorial notes.
Every tool is scored across 7 weighted criteria. The final score is a weighted average on a scale of 0–10. Below is a breakdown of each criterion and its weight in the final score.
A standard review takes between 90 and 120 days from first access to publication. Here is what happens during that window.
Every review is refreshed on a 6-month cycle. Additionally, we trigger an out-of-cycle review update when a vendor releases a major product change that materially affects one or more scoring criteria. When a review is updated, the previous score and date are preserved in the review history section.
Score changes are never made in response to vendor requests, advertiser relationships, or affiliate commission negotiations. If a score changes, the reason is documented in the update log.
Some links on this site generate affiliate commissions when you sign up for a tool. We want to be direct about this: affiliate income is how this site sustains itself. However, the existence of an affiliate relationship has zero influence on a tool's score or ranking position.
Several highly-rated tools on this site have no affiliate programme. Several tools with active affiliate programmes have received low scores. The score always reflects the 90-day test result — nothing else.
If you ever notice a discrepancy between our score and your own experience with a tool, we want to know. Use the contact page to flag it. We take every reader report seriously and investigate within 14 days.